Digital Marketing: Strategy, Implementation and Practice por Dave Chaffey

Digital Marketing: Strategy, Implementation and Practice por Dave Chaffey

Titulo del libro: Digital Marketing: Strategy, Implementation and Practice

Autor: Dave Chaffey

Número de páginas: 728 páginas

Fecha de lanzamiento: July 1, 2012

ISBN: 0273746103

Editor: Pearson Education

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Dave Chaffey con Digital Marketing: Strategy, Implementation and Practice

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.